Franchise Consultant Australia
Mubasher Chohan
Founder, Franchising Xpert | Former Subway Country Manager & Development Agent
Franchise development, QSR, multi-site operations and international expansion built on more than 15 years of hands-on franchisor, franchisee and advisory experience.
Franchise Experience Built in the Real World
Building franchise systems that can scale without losing control.
I am Mubasher Chohan, Founder of Franchising Xpert and an Australia-based Franchise Development Consultant Australia specializing in franchise strategy, QSR, multi-site operations, and acting as your trusted Franchise Business Consultant Australia.
My career has covered multiple sides of the franchise relationship: corporate franchise leadership, franchise development, field operations, multi-unit ownership and consulting. That matters because a franchise model cannot simply look good in a presentation. It has to work commercially for the franchisor and operationally for the franchisee.
My work today focuses on established businesses, restaurant and QSR brands, corporate groups and investors that want to build stronger franchise systems, improve existing networks or expand into new markets.
Experience
A franchisor, operator and advisor perspective.
Franchise consulting is stronger when the advice comes from operating experience, network development and direct responsibility for franchisee performance.
Subway Leadership
More than 14 years of experience with Subway International across franchise development and operations leadership, including roles as Country Manager and Development Agent.
Network Development
Led franchise network expansion from approximately 12 to 52 restaurants while working across development, franchisee recruitment, operations, standards and commercial performance.
Multi-Unit Operator
Former multi-unit restaurant franchisee operating four locations, bringing direct owner-operator understanding to franchise economics, staffing, cash flow and day-to-day execution.
Franchise Consulting Services
What I help businesses solve.
The objective is not simply to create franchise documents. It is to build a commercially sound system that can attract the right franchisees, protect operating standards and support sustainable growth.
Franchise Strategy & Readiness
Assess whether the underlying business is genuinely ready to franchise before significant capital is committed through a structured Franchise Strategy Consultant approach.
- Business model scalability
- Unit economics & franchisee returns
- Operating complexity
- Supply chain capability
- Support infrastructure
Franchise Development
Build the commercial and operational architecture required for structured franchise expansion.
- Franchise model development
- Fee & royalty strategy
- Territory planning
- Development processes
- Franchise support frameworks
Franchisee Recruitment
Create a disciplined process for attracting and selecting franchises who fit the operating model.
- Investor qualification
- Financial capacity
- Owner-operator assessment
- Cultural alignment
- Multi-unit potential
Restaurant & QSR Franchising
Translate a successful food concept into a repeatable system working alongside an expert Restaurant Franchise Consultant Australia and QSR Franchise Consultant.
- Restaurant unit economics
- Food & labour cost control
- Opening processes
- Training systems
- Operational standards
Multi-Site Operations
Strengthen franchise networks after expansion exposes gaps in systems, standards or franchisee performance.
- Field support
- Compliance & audits
- Store-level profitability
- Franchisee coaching
- Network communication
International Expansion
Support brands and investors assessing master franchise, area development, and cross-border opportunities as an International Franchise Consultant and Master Franchise Consultant.
- Market-entry strategy
- Master franchise structures
- Partner assessment
- Development commitments
- International franchise economics
Restaurant & QSR Franchise Consultant
Restaurant growth has to work at store level first.
A strong brand alone does not make a strong franchise. Restaurant and QSR expansion depends on whether individual locations can deliver attractive economics while maintaining product quality, operating standards and customer experience.
I work with food and beverage concepts on franchise feasibility, site economics, food cost, labour, supply chain, training, operating standards, opening processes and multi-unit development.
“The objective is not simply more locations. The objective is a stronger franchise network.”
Sustainable Franchise Growth
Growth must work for all three sides of the system.
One of the biggest mistakes in franchising is using store count as the primary definition of success. Opening locations is easier than building a healthy network.
Sustainable development requires balancing franchisor profitability, franchisee profitability and customer experience. If one deteriorates significantly, growth eventually becomes harder to sustain. Whether you are looking for a dedicated Franchise Expansion Consultant or guidance on network scaling, my focus is on sustainable growth across every layer of the business.
- Franchisee return on investment
- Unit-level profitability
- Territory planning & cannibalisation
- Operational capacity
- Supply chain scalability
- Franchisee quality
- Support infrastructure
- Controlled development pace
Who I Work With
Built for businesses serious about scalable growth.
Established Businesses
Businesses with a proven concept considering franchising as the next stage of growth.
Existing Franchise Brands
Networks looking to strengthen development, operations, franchisee performance or support systems.
Restaurant & QSR Brands
Food concepts preparing for domestic or international franchise expansion.
Corporate Groups
Companies assessing franchise growth strategies, new brand opportunities or market entry.
Master Franchise Investors
Investors evaluating brands, territory rights, commercial structures and development commitments.
International Brands
Brands seeking structured development across Australia, South Asia, the GCC and other international markets.
My Approach
Franchise consulting should begin with the business model — not the paperwork.
Documentation is important, but it should codify a model that already makes commercial and operational sense. Before building manuals, presentations or sales material, I focus on the fundamentals.
Franchise Consultant Australia
Franchise strategy for Australian businesses and international brands.
Australia is a mature and highly competitive franchise market. Businesses seeking franchise growth need more than a franchise agreement and an attractive sales presentation. Prospective franchisees increasingly assess the economics, support model, brand strength, operating systems and leadership behind an opportunity.
As an Australia-based franchise consultant, I support businesses assessing franchise readiness, network development, QSR expansion, franchisee recruitment and international growth while keeping the commercial fundamentals at the centre of the strategy.
Where legal documentation or Australian regulatory advice is required, brands should work with an appropriately qualified Australian franchise lawyer. My focus is the commercial, operational and development side of the franchise system.
Franchising Xpert
Strategy. Systems. Sustainable Growth.
I founded Franchising Xpert to help businesses move from founder-led or loosely structured growth into scalable franchise systems with stronger commercial models, operating discipline and development processes.
Franchising Xpert supports businesses across franchise strategy, business modelling, operational infrastructure, franchise development, franchisee recruitment and international expansion.
Frequently Asked Questions
Franchise consulting FAQs.
What does a franchise consultant do?
A franchise consultant helps businesses assess, develop and improve franchise systems. This can include franchise strategy, commercial modelling, franchise readiness, operating systems, territory planning, franchisee recruitment, franchise development and network expansion.
How do I know if my business is ready to franchise?
A business should normally have proven demand, acceptable unit economics, repeatable operations, clear operating standards and the capability to support franchisees. A franchise readiness assessment can identify gaps before a business commits to expansion.
Can you help me franchise my business in Australia?
Yes. I work with businesses assessing franchise development and expansion in Australia, including commercial structures, franchise readiness, operational systems, franchisee recruitment and network development. Legal franchise documentation should be prepared or reviewed by an appropriately qualified franchise lawyer.
Do you specialise in restaurant and QSR franchising?
Yes. Restaurant and QSR franchising is a core part of my experience, including multi-site operations, franchise development, franchisee performance, unit economics, supply chain, operational standards and restaurant network expansion.
Can you help with international franchise expansion?
Yes. I advise brands and investors evaluating international development, master franchise arrangements, area development structures, partner selection, market-entry strategy and multi-unit expansion.
Do you work with master franchise investors?
Yes. I work with investors and corporate groups assessing master franchise and area development opportunities, including the brand, commercial model, operating capability, territory, development commitments and market potential.
Speak With Mubasher Chohan
Considering franchising, expansion or a master franchise opportunity?
Start with the commercial model. A structured discussion can identify whether the opportunity is ready, where the risks are and what should happen next.