What Makes Jollibee Stand Out:
- A globally recognised Asian quick-service restaurant brand;
- Distinctive signature products including Chickenjoy, Yumburger and Jolly Spaghetti;
- Strong emotional brand connection and family-oriented customer experience; and
- Multi-unit development potential for qualified territorial partners.
About Jollibee:
Jollibee is the flagship brand of Jollibee Foods Corporation, a Filipino multinational restaurant company founded by Tony Tan Caktiong. The brand has built a distinctive position around joyful customer experiences and well-known menu products.
This Expression of Interest is intended for qualified groups with the financial resources, management capability and restaurant-development experience needed to build the brand across an approved market.
Jollibee Master Franchise Business Proposition:
- Opportunity to develop an internationally recognised restaurant brand across an approved territory.
- Multi-unit network potential supported by a credible market-development plan.
- Distinctive product proposition and strong brand recognition.
- Opportunity for an experienced local partner to combine market knowledge with disciplined brand execution.
- Long-term growth focus for established investor and operating groups.
Potential Jollibee Income Streams:
Primary income streams
- Dine-in restaurant sales
- Takeaway sales
- Delivery and digital orders
Additional income streams
- Drive-thru sales where applicable
- Group and family meals
- Approved promotions and merchandise
Partner Qualification Profile:
The ideal applicant is an established investor and operating group with proven multi-unit restaurant, retail or hospitality experience. It should possess strong financial capacity, capable leadership, local market knowledge and the discipline required to protect brand standards.
- Access to appropriate investment capital;
- Experience managing complex, multi-location operations;
- A credible territory-development and site strategy;
- Strong governance, reporting and management systems; and
- Commitment to long-term brand development.
Expression of Interest Process:
- Submit your company, market and investment details.
- FranchisingXpert reviews the applicant’s financial and operational profile.
- Qualified groups may be invited to the next stage of assessment.
- Market availability and final partner selection remain subject to Jollibee Foods Corporation approval.





